Victory: also Prada group with LAV. Fur free from 2020!

We met them last Fall, as "ambassadors" of Fur Free Alliance international coalition, and following the #PradaFurFree campaign which involved dozens of NGOs around the world and hundreds of thousands of people.

Today we can announce, together with the Prada Group, the transition to fur-free of the prestigious brand, the result of the positive dialogue with the company and an in-depth discussion on the critical issues concerning the production of fur (starting with the ethical aspects and which are shared by more and more consumers in the world).

Starting from the Women's Spring/Summer 2020 collections, Prada will no longer use animal fur in the creation of new products; a decision that also affects all the other Group brands: Miu Miu, Church’s and Car Shoe.

The Prada Group is committed to innovation and social responsibility, and our fur-free policy - reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States - is an extension of that engagement,” said Miuccia Prada. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products”.

The Prada Group’s decision to go fur-free is consistent with the new concept of ethical luxury and meets the expectations of new consumers who are more careful in choosing sustainable products that respect the environment and animals.
Our commitment for an ethical fashion, and therefore not only "fur free" but completely Animal Free, continues towards new goals.

Simone Pavesi
LAV Manager Animal Free Fashion Area

Press release