A timeless fashion

ANIMAL FREE FASHION

ABOUT

Animal Free Fashion is LAV's rating created to promote ethical, sustainable fashion that respects animals and the environment.

It accompanies companies on a path of gradual elimination of animal materials in favour of Next-Gen Materials and values their commitment.

With Animal Free Fashion we can reduce animal exploitation together and contribute to achieving the 2030 Sustainable Development Goals.

Animal Free Fashion, why?

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    FUR

    FUR

    This market is in decline but still causes suffering and death to tens of millions of specially bred animals (over 7 million in the EU alone) or animals caught in the wild, such as mink, foxes, raccoon dogs, chinchillas, coyotes, raccoons, but also rabbits, and many other animals.

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    Down & Feathers

    Down & Feathers

    100gr of feather or down from a duck, 150-200gr from a goose. Companies claim not to use live plucking, but the ‘Responsible’ Certifications are not reliable. Ostriches and other animals are exploited for decorative feathers. All are bred without respect for their natural needs.

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    Leather

    Leather

    Cattle, horses, sheep, goats and pigs: millions of animals, adults and puppies killed every year to produce hides. Leather is not a by-product: the tanning industry is a business in itself and is co-responsible with the food industry for environmental impact.

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    Exotic skin

    Exotic skin

    Pythons and other snakes, alligators and crocodiles, monitor lizards, ostriches, sharks, rays, and eels. Animals that are often trapped  (with instruments and methods that are cruel and have an impact on biodiversity) or bred in intensive conditions of total deprivation and then killed by decapitation, blows to the head or asphyxiation.

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    K-leather

    K-leather

    In Australia, 44 million kangaroos have been killed for commercial purposes in the last 20 years, in addition to hundreds of thousands of kangaroo pups that died after their mothers were killed. An unprecedented slaughter, for the profit of the kangaroo meat and leather industry. Italy is the main European importer of raw hides.

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    Wool

    Wool

    Each year in Australia, out of more than 150 million sheep raised (25% of world production), 10 to 15 million lambs die from hypothermia and starvation less than 48 hours after birth. If no longer productive, the sheep are shipped on cargo vessels to the Middle East and North Africa. This breeding is one of the main causes of desertification.

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    Angora

    Angora

    Every three months, restrained rabbits have their fur ‘sheared’ with sharp cutting instruments or pulled out by hand. This is a very painful practice: some die of stress-induced heart failure. The main producer is China, but also in Europe, in France in particular, this cruel technique is documented.

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    Silk

    Silk

    To obtain 100 kg of cocoons, from which 20/25 kg of silk is made, up to 50 thousand silkworms are killed, immersed in boiling water before emerging from the cocoon. A cruel method, which does not consider the existence of numerous cheaper and more resistant alternative materials.

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    Cashmere, Mohair and other yarns

    Cashmere, Mohair and other yarns

    Fifty per cent of the goats from which mohair wool is obtained are bred in South Africa. The shearing involves trauma, injury and terror. Cashmere goats are bred in Asia and the Middle East: the yarn is obtained by ‘combing’, tearing the hair from restrained animals. Alpaca, vicuna, guanaco, llama, camel and yak are also exploited for yarn.

ROADMAP FOR AN ECO-SUSTAINABLE TRANSITION IN FASHION

Brands and retailers, in line with their commitment to achieving the Sustainable Development Goals of the UN 2030 Agenda, particularly the 12, 13, 14 and 15, must outline a credible phasing-out process of all animal materials by 2030, and make it public.
The Animal Free rating offers a path in 4 simple goals (V, VV, VVV, VVV+) *.
*= V means Vegan.

ANIMAL FREE RATING

Companies that publicly declare their definitive renunciation of the use of animal materials are rewarded with inclusion in the Animal Free rating.
The rating levels are consequential (V, VV, VVV, VVV+): to reach a better level it is necessary to ban all the Animal Derived Materials corresponding to that given level.

V

FUR

Farming
Captures in the wild
VV

FUR


DOWN & FEATHERS

Duck, geese, and decorative feathers (ostrich)
VVV

FUR


DOWN & FEATHERS


LEATHER

Food chain, Exotic animals, Wild animals
VVV+

FUR


DOWN & FEATHERS


LEATHER


YARNS

Silk, Wool, Mohair, Angora, Cashmere, Alpaca, Llama, Vicuna, Guanaco, Camel, Any other yarn

FUR

Farming
Captures in the wild

FUR


DOWN & FEATHERS

Duck, geese, and decorative feathers (ostrich)

FUR


DOWN & FEATHERS


LEATHER

Food chain, Exotic animals, Wild animals

FUR


DOWN & FEATHERS


LEATHER


YARNS

Silk, Wool, Mohair, Angora, Alpaca, Llama, Vicuna, Guanaco, Camel, Any other yarn

Only companies that have reached at least level "V" can use the Animal Free label to identify fashion items completely free of animal components.

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Are you looking for an animal-free brand? SEE ALL BRANDS

TIMELINE

These are some of the accomplishments LAV has obtained over the years, together with companies, in achieving Animal Free policies!

COSA ABBIAMO FATTO NEGLI ANNI

 

2011 (Dec.21)

Elisabetta Franchi joins the Fur Free Retailer Standard.

2013 (June 1th)

Geox joins the Fur Free Retailer Standard.

2013 (Sept. 5)

Miniconf (iDO children's fashion, Dodipetto, Sarabanda) joins to the Fur Free Retailer Standard. In 2018 Miniconf will discontinue the use of leather, in 2021 the use of feathers.

2013 (Oct. 23)

Intersport Italy (Firefly, Mc Kinley, Pro Touch brands) joins the Fur Free Retailer Standard.

2014 (Nov. 3)

Elisabetta Franchi improves rating to VV by discontinuing the use of feathers.

2016 (March 23)

Armani joins the Fur Free Retailer Standard.

2016 (July 8)

Save The Duck joins the Fur Free Retailer Standard.

2016 (July 12)

O bag joins the Fur Free Retailer Standard.

2016 (May 9)

OVS joins the Fur Free Retailer Standard.

2017 (May 28)

Napapjiri improves its rating to VV by discontinuing the use of down for stuffing.

2017 (June 6)

YNAP Group (Yoox.com, Net-a-porter.com, Mrporter.com, Theoutnet.com) joins the Fur Free Retailer Standard.

2017 (Oct 5)

Gucci joins the Fur Free Retailer Standard and simultaneously discontinues the use of angora wool and kangaroo leather.

2017 (Oct 13)

VF Corporation (The North Face, Timberland, Napapjiri, Wrangler, Eastpak, etc. brands) joins the Fur Free Retailer Standard.

2018 (Oct 1st)

Chicco joins the Fur Free Retailer Standard.

2019

Furla joins the Fur Free Retailer Standard and simultaneously discontinues productions in angora wool and mohair.

2019

Diadora discontinues kangaroo leather productions.

2020 (Jan 13)

Versace discontinues kangaroo leather productions.

2020 (May 5)

Prada Group (Prada, Miu Miu, Car Shoes, Church's, Luna Rossa) joins the Fur Free Retailer Standard.

2020 (Aug 9)

Prada Group (Prada, Miu Miu, Car Shoes, Church's, Luna Rossa) discontinues kangaroo leather productions.

2020 (Oct 19)

Ferragamo discontinues kangaroo leather productions.

2021 (Dec 1st)

Armani discontinues angora wool productions.

2022 (Jan 25 )

Moncler joins the Fur Free Retailer Standard.

2022 (Feb 14)

Stone Island joins the Fur Free Retailer Standard.

2022 (Jun 7)

Kronos joins Animal Free Fashion with the highest rating level, VVV+.

2022 (Dec 13)

Herno joins the Fur Free Retailer Standard.

2023 (Sept 7)

AEFFE Group (Alberta Ferretti, Moschino, Philosophy, Pollini) joins the Fur Free Retailer Standard.

2024

Pinko, already fur-free, joins the Fur Free Retailer Standard.

2024 (Aug)

Max Mara Fashion Group publicly announces that it is fur-free.

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Fashion Report


NEWS

Read the most interesting news about the activities of Animal Free Fashion.