More than
630 million terrestrial animals are slaughtered in Italy every year.
Cows,
calves, pigs, rabbits, chickens, turkeys, chicks, hens, quails, sheep, goats,
and many others.
Bred for this purpose or caught in the wild. Only for a lifetime of suffering.
Eating meat, fish, milk and eggs is not necessary, it is just a habit that should be changed as soon as possible.
Our goals
We want to facilitate in every way a healthy, good, and cruelty-free
diet, which frees animals from the deadly injustice of farming and any
other exploitation for the table, while at the same time saving the Planet.
We want all animals to be free and liberated from any exploitation by the farming industry.
While our
final goal is to end all farming practices, we understand that it is crucial to
guarantee better protection to all animals that are still bred and farmed, so we work at the national and European levels to ensure better legislation and
enforcement of rules on farm, during live transport, and at the time of killing.
This is crucial also to reduce the numbers of animals progressively but
constantly in farming and support the transition to plant-based production and
consumption.
WHAT WE DO
We realize dossiers and reports as part of our campaigns and institutional activities.
We conduct investigationsto expose the true reality of farming.
We identify
and report illegality and file chargesagainst single farms and bigger companies in the agri-food sector.
We rescue
farmed animalsfrom grim situations across Italy. We take care of them for
their entire life in our shelters. We show their stories to enable people to
see them differently.
We support
the vegan choice.
We promote, also at an institutional and legislative level,
the transition from the current food system towards a different one no longer
based on animal suffering.
We inform and raise awareness of the urgency of changing menus and moving towards 100% plant-based foods for ethical,
environmental, social, economic, and health reasons.
We raise
awareness of the opportunity that cultivated cellular products can represent to move
away from animal farming and spare the lives of billions of animals every year.
Recent Activities
Campaigns
Sfida Green– one vegan day per week and a 20% reduction of meat consumption in schools
No AnimalLeft Behind – better legislation for all animal species farmed in Europe
Cultivated food – against the Italian ban on cultivated foods
Change the menu – a comparison between conventional menus and plant-based or cultural
menus
Food For Profit: In the first feature documentary film - by journalists Giulia Innocenzi and Pablo D'Ambrosi - that exposes the links between the meat industry, lobbying, and the corridors of power, we contributed by coordinating investigations in some factory farms in Italy, Germany, Poland and Spain.
Big rescues
We rescued from an abusive farm in Cilavegna in the province of Pavia and the little ones born from previous mating, a total of 130 pigs
