O BAG goes green and waves goodbye to fur!

O bag, in agreement with the Fur Free Alliance, has announced its commitment to completely abandon the use of animal fur in its products. 

Indeed, the O bag autumn collection will be showcasing a major new feature: instead of real fur, the interchangeable handles, straps, trims and inner bags of the O bag, the O basket and the O pocket, will be made of top quality eco-fur. 

“As of autumn-winter 2016/2017 the O bag collections will be entirely fur free, explains Michele Zanella, Director-General of Full Spot. This is a huge step for our company and testifies as to our tangible commitment towards animal welfare. Our choice stems from a strong request on the part of some of our customers that, though they love our bags, weren’t comfortable with the use of certain materials. Our customers come first and that is why we always listen to what they have to say. It’s word-of-mouth that made the success of O bag, alongside a continuous dialogue with our customers and  the collective sharing of personal experience.”  

Through LAV, O bag has signed the Fur Free Alliance (FFA) protocol. FFA is a coalition of more than 40 organizations, working together to put a stop to the exploitation and killing of animals for their fur. O bag has thus pledged not to use any type of animal fur whatsoever in its future collections, including fur that comes from the food sector (such as rabbit fur for example).